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"What people are contemplating on their word-processor screens is the operation of their own brains. It is not entrails that we try to interpret these days, nor even hearts or facial expressions; it is, quite simply, the brain." "All this cerebral, electronic snobbery is hugely affected - far from being the sign of a superior knowledge of humanity, it is merely the mark of a simplified theory, since the human being is here reduced to the terminal excrescence of his or her spinal chord." "All that fascinates us is the spectacle of the brain and its workings. What we are wanting here is to see our thoughts unfolding before us - and this itself is a superstition." -Jean Baudrillard, America (1986) Baudrillard's America is available online at Amazon.com. |
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